Google’s Realtime search just got a whole lot better. It gathers news stories, blog posts and updates from popular social networks and presents them in a constantly refreshing stream. They have added conversation view, location refinements and Google Alerts for updates.

Conversation view will appear when the user clicks the  “Full Conversation” link located under the update. Updates are organized from oldest to newest and are threaded.

Location: Searchers can specify exact locations in the “Custom Location” box to narrow results to a particular city, state or country. Users can also click on the location listed below an update to filter results for that region.

Google Alerts for updates: at the bottom of the results pages, searchers can now click the “Create an e-mail alert for [search term]” to setup a Google Alert for “Updates.”

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Twitter Search is the ultimate social media listening tool that any business (including local) can use to become their target market’s trusted resource/advisor. This tool will

  • monitor your brand
  • spy on your competitors
  • find the real-time relevant conversations you need to join to become that trusted resource and
  • post all search results to your Google Reader
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Resources:
Twitter Search
Google Reader
Related Posts:
Local Social Media Marketing (Video)
Attraction Marketing: become your customer’s trusted resource/advisor (Video)

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Twitter’s new You Both Follow feature

by Terry Crosby on August 14, 2010

Twitter's "you both follow" feature

You Both FollowTwitter News

Twitter just rolled out the new “you both follow” feature. Now when you visit another user’s profile you will see who “you both follow.” You can see all your mutual followers by clicking on the “view all” link. This new feature is a fantastic addition to the recently added “who to follow” feature. I have found Twitter’s follower suggestions which are located on my “home” page to be very relevant. It helps to know who are mutual friends are when deciding whether or not to follow.

Twitter's "we both follow" feature

List of mutual followers

Twitter follower suggestions

"Who To Follow"

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SEOquake parameters defined

August 10, 2010

Daniel Scocco’s review of Seoquake’s toolbar (toolbar parameters defined).

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Attraction Marketing: how to find your industry’s most trusted blogs (Video)

August 9, 2010

One of the secrets to attraction marketing is consistently providing your industry’s most relevant and trusted content to your target audience. To do this you must first identify your industry’s most trusted blogs. This video show your how.

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Facebook Marketing: how to locally optimize your Facebook presence

July 31, 2010

Day 6 of my social media training series where I answer your questions relating to your business. Please submit your questions in the comments below. It is important for all local businesses to locally optimize their Facebook presence. The video below will show you two ways to do this. Related posts: Local social media marketing [...]

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Attraction Marketing: how to re-purpose targeted valuable content

July 28, 2010

Day 5 of my social media training series where I answer your questions relating to your business. Please submit your questions in the comments below. Today, I continue the conversation about how to attract customers by providing value to your target audience Resources: Alltop Google Reader Related posts: Attraction Marketing: become your customers trusted advisor [...]

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Local Optimization: Did you know your business is already on Foursquare?

July 26, 2010

Day 4 of my social media training series where I answer your questions relating to your business. Please submit your questions in the comments below. Today I continue the conversation about local optimization. More specifically, location based check-in sites like Foursquare.. Video notes: Citations are defined as “mentions” of your business (name and address) on [...]

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Attraction Marketing: Become Your Customer’s Trusted Advisor In Two Easy Steps (Video)

July 23, 2010

Day 3 of my social media training series where I answer your questions. If you have a question regarding how to use social media to increase your business’ web presence and get more paying customers, leave your question in the comments below. In this video I continue my answer to  Michael Clarke’s of Qtility, a [...]

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