Day 7 of my social media video training series where I answer your questions. Please submit your questions in the comments below.
A very effective tool for adding local fans to your business page is Facebook Ads. In fact, Facebook Ads are very effective for promoting any of your assets on Facebook (pages, events, applications and groups).
Facebook Ad Resources
Suggested Best Practices for Advertising on Facebook
Common ad mistakes
Facebook Advertising Guidelines
Ads Manager Glossary
- Campaign: The title you’ve given your ad campaign.
- Status: Your campaign can be “active” (running), “paused” (temporarily stopped but able to be restarted), or “deleted” (permanently stopped).
- Budget/day: The amount you’ve indicated you’re willing to spend on that campaign per day. You’ll never be charged more than this amount.
- Clicks: The number of times users have clicked on the ads in this campaign.
- Impr.: Impressions, or the number of times the ads in this campaign have been shown to users on the site.
- CTR (%): The click-through rate for your campaign. This is calculated as the number of clicks received divided by the number of impressions.
- Avg. CPC: The average cost per click for this campaign. This is calculated as the amount spent divided by the the number of clicks received.
- Spent: The total charges accrued by this campaign.
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