Facebook just released the Personal Page Migration Tool which allows users to convert their Personal Profile into a Business Page. Your Facebook friends would turn into your fans (or “likers”).
You should consider converting your Facebook Personal Profile into a Business Page if you. . .
- mistakenly set up your business on the Personal Profile. (Using a personal profile for business is a violation of Facebook’s Statement of Rights and Responsibilities. If you don’t convert your profile to a Page, you risk permanently losing access to the profile and all of your content. )
- are using your Personal Profile to promote your business and have hit the 5000 friend limit. Business Pages allow an unlimited number of fans (or “likers”) and Pages offer more robust features for organizations, businesses, brands, and public figures, which you can learn more about here.
- would like your business to get found by your target audience. Pages and posts from Pages are being indexed by search engines which helps increase the likelihood of your business appearing in search engine results. Facebook Personal Profile posts are not indexed by the search engines.
How do I convert my Personal Profile into a Business Page?
- Facebook has added a new Help Center article on migrating profiles to Pages with details about the migration process. Any user with a verified account can use the migration tool.
What you need to know before you convert your Personal Profile into a Business Page. . .
- Only your profile photo and friends will be transferred to your new Business Page. All other profile content, including additional photos and wall posts will disappear and all Like connections to other Pages will be severed. Therefore, prior to converting you must use Facebook’s Download Your Information tool to back up your content.
- There is no way to convert a Page to a user profile.
- Users with less than 100 friends can rename their new Page during the migration process, but those with more than 100 friends must use their profile name.
- Your friends turn into your fans (or “likers”).
- You won’t be able to write on the walls of friends or see their updates in the news feed once you become a Page.
I would love to hear from you. Will you be converting your Personal Profile into a Business Page? What are your questions about whether or not to convert?
UPDATE: You may be able to reverse that conversion by filing a Profile To Business Page Migration Appeal with Facebook.
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