Google’s Realtime search just got a whole lot better. It gathers news stories, blog posts and updates from popular social networks and presents them in a constantly refreshing stream. They have added conversation view, location refinements and Google Alerts for updates.

Conversation view will appear when the user clicks the  “Full Conversation” link located under the update. Updates are organized from oldest to newest and are threaded.

Location: Searchers can specify exact locations in the “Custom Location” box to narrow results to a particular city, state or country. Users can also click on the location listed below an update to filter results for that region.

Google Alerts for updates: at the bottom of the results pages, searchers can now click the “Create an e-mail alert for [search term]” to setup a Google Alert for “Updates.”

Click here to view the embedded video.

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

Twitter Search is the ultimate social media listening tool that any business (including local) can use to become their target market’s trusted resource/advisor. This tool will

• monitor your brand
• spy on your competitors
  
• find the real-time relevant conversations you need to join to become that trusted resource and
  
• post all search results to your Google Reader
  

Click here to view the embedded video.

Resources:
Twitter Search
Google Reader
Related Posts:
Local Social Media Marketing (Video)
Attraction Marketing: become your customer’s trusted resource/advisor (Video)

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

You Both FollowTwitter News

Twitter just rolled out the new “you both follow” feature. Now when you visit another user’s profile you will see who “you both follow.” You can see all your mutual followers by clicking on the “view all” link. This new feature is a fantastic addition to the recently added “who to follow” feature. I have found Twitter’s follower suggestions which are located on my “home” page to be very relevant. It helps to know who are mutual friends are when deciding whether or not to follow.

List of mutual followers

"Who To Follow"

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

I introduced the Firefox add on, Seoquake, in my last blog post. Marcelle Allen asked that I define the SEO parameters offered in this amazing toolbar. Christina Haftman was kind enough to direct me to Daniel Scocco’s review of Seoquake.. The following parameter definitions are from this article.

• Google PR
  Google PageRank of current page
• Google Index
  Number of indexed pages. Google version.
• Google link
  Number of links, pointing to the current page. Google version (Except links from concerned domain).
• Google cachedate
  Date of current Google cache.
• Yahoo Index
  Number of indexed pages. Yahoo version.
• Yahoo link
  Number of links, pointing to the current page. Yahoo version (Except links from concerned domain).
• Yahoo Linkdomain (LD)
  Number of links, pointing to the current domain. Linkdomain (LD) operator finds pages linking to domain, as opposed to link which finds references to a single page. Yahoo version.
• Yahoo Linkdomain2 (LD2)
  Number of links, pointing to the current domain (2-level domain). Linkdomain2 (LD2) operator finds pages linking to an entire domain, as opposed to linkdomain (LD) which finds references to a current domain (subdomain for example). Yahoo version.
• Yahoo Directory
  Domain presence in the Yahoo Directory.
• MSN Index
  Number of indexed pages . MSN version.
• MSN link
  Number of links, pointing to the current page. MSN version (Except links from concerned domain).
• MSN Linkdomain (LD)
  Number of links, pointed to the current domain. Linkdomain (LD) operator finds pages linking to domain, as opposed to link which finds references to a single page. MSN version.
• MSN Linkdomain2 (LD2)
  Number of links, pointing to the current domain (2-level domain). Linkdomain2 (LD2) operator finds pages linking to an entire domain, as opposed to linkdomain (LD) which finds references to a current domain (subdomain for example). MSN version.
• Yandex CY
  Yandex Rank of current page.
• Yandex index (russian SE)
  Number of indexed pages. Yandex version.
• Yandex link
  Number of links, pointing to the current page. Yandex version.
• Yandex catalogue
  Domain presence in the Yandex Directory.
• Rambler index (russian SE)
  Number of indexed pages. Rambler version.
• Rambler top100
  Domain presence in the Rambler top100 catalogue.
• DMOZ Directory
  Domain presence in the Dmoz Directory.
• Alexa Rank
  Traffic estimation index
• WebArchive age
  First date in Archive.org
• Del.icio.us index
  Link to del.icio.us history for current url.
• Technorati index
  Link to Technorati history for current url.
• Digg index
  Link to Digg history for current url.
• IP lookup
  Current domain IP.
• Whois link
  Link to the Whois record of current domain.
• View source
  Link to the source code of current web page.
• Check robots.txt
  Check if robots.txt file exists and if it does show link to it.
• Page links
  Dispaly quantity of internal/external links with the link to the link list.
• Baidu index
  Number of indexed pages. Baidu version.
• Baidu link
  Number of links, pointing to the current page. Baidu version.
• Wikipedia (EN)
  Number of search results found in Wikipedia (EN)
• Ask index
  Number of indexed pages. Ask version.
• Bloglines
  Number of search results found in Blogline

Daniel advises that running more than 5 or 6 parameters at a time could slow the scripts and/or get you blocked from search engines temporarily (i.e., the data will stop showing).

If you are using Seoquake please tell us how in the comments below.

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

One of the secrets to attraction marketing is consistently providing your industry’s most relevant and trusted content to your target audience. To do this you must first identify your industry’s most trusted blogs. This video show your how.

Click here to view the embedded video.

Resources:

Seoquake Firefox add on
Google Blog Search

Related posts:

Attraction Marketing: how to re-purpose targeted valuable content (Video)
Attraction Marketing: become your customers trusted advisor (Video)
Attraction Marketing: how to surround yourself and listen to your target audience (video)

I want to help you use social media in your business so please ask me anything in the comments below.

Enter your email address below to be the first to receive my free social media training videos.

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

Day 7 of my social media video training series where I answer your questions. Please submit your questions in the comments below.

A very effective tool for  adding local fans to your business page is Facebook Ads. In  fact, Facebook Ads are very effective for promoting any of your assets on Facebook (pages, events, applications and groups).

Click here to view the embedded video.

Facebook Ad Resources

Suggested Best Practices for Advertising on Facebook
Common ad mistakes
Facebook Advertising Guidelines

Ads Manager Glossary

• Campaign: The title you’ve given your ad campaign.
• Status: Your campaign can be “active” (running), “paused” (temporarily stopped but able to be restarted), or “deleted” (permanently stopped).
• Budget/day: The amount you’ve indicated you’re willing to spend on that campaign per day. You’ll never be charged more than this amount.
• Clicks: The number of times users have clicked on the ads in this campaign.
• Impr.: Impressions, or the number of times the ads in this campaign have been shown to users on the site.
• CTR (%): The click-through rate for your campaign. This is calculated as the number of clicks received divided by the number of impressions.
• Avg. CPC: The average cost per click for this campaign. This is calculated as the amount spent divided by the the number of clicks received.
• Spent: The total charges accrued by this campaign.

Related Posts:

Facebook Marketing: how to locally optimize your Facebook presence
Local social media marketing
Local Search: Foursquare

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

Day 6 of my social media training series where I answer your questions relating to your business. Please submit your questions in the comments below.

It is important for all local businesses to locally optimize their Facebook presence. The video below will show you two ways to do this.

Click here to view the embedded video.

Related posts:

Local social media marketing

Local Search: Foursquare

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

Day 5 of my social media training series where I answer your questions relating to your business. Please submit your questions in the comments below.

Today, I continue the conversation about how to attract customers by providing value to your target audience

Click here to view the embedded video.

Resources:

Alltop

Google Reader

Related posts:

Attraction Marketing: become your customers trusted advisor (Video)

Attraction Marketing: how to surround yourself and listen to your target audience

Please share how you re-purpose content in the comments below.

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

Day 4 of my social media training series where I answer your questions relating to your business. Please submit your questions in the comments below.

Today I continue the conversation about local optimization. More specifically, location based check-in sites like Foursquare..

Click here to view the embedded video.

Video notes:

Citations are defined as “mentions” of your business (name and address) on other webpages, even if there is no link to your website. Businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

Claim or list your business on Foursquare: Fourquare for business

Location based sites:

Related post:

Local Social and Search Optimization (day 2 of video series)

Tips for local search engine optimization

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from:

Day 3 of my social media training series where I answer your questions. If you have a question regarding how to use social media to increase your business’ web presence and get more paying customers, leave your question in the comments below.

In this video I continue my answer to  Michael Clarke’s of Qtility, a Document Management consulting Service, question: “I’d like to learn how to tactfully find and convert enterprise IT Sw connections to leads by contributing to their interests”

Click here to view the embedded video.

Referenced sites:

alltop.com

Mashable.com

Google Alerts

Google Reader

12 Tips To Mastering Google Search

Day 1 of Video Series: How To Surround Yourself and Listen To Your Target Audience

Day 2 of Video Series: Local Search and Social Media Marketing

Terry Crosby, Social Media Strategist and Trainer - (619) 820-5677 is a post from: