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Social Networking for Non-Profits

‎Agenda for October 15, 2010 presentation

Goals:

  • Increased Brand Awareness.
  • Reputation Management.
  • Improved Search Engine Rankings.
  • increase support
  • Become known as an expert and leader in your industry

Importance of blog:

  • Web presence integration
  • Keyword research
  1. Google Keyword Toolbox
  2. Wil Reynold’s keyword Tool suggestions
  3. YouTube Keyword Tool
  4. Keyword Targeting: The Essential Guide For Website Owners
  5. Wordtracker Questions Keyword Tool

Listening Strategy:

  • Determine why you’re listening and what you want to find out
  • Create infrastructure to monitor brand, keywords and competitors
  • Create infrastructure to listen to your target market

Google Alerts

Twitter Search

socialmention.com – social media search engine

Google Blog Search

knowem.com

Collecta (real time search engine)

boardtracker.com (monitor discussion boards)

60 plus free social media monitoring tools and platforms

Google Alert Search tips: http://terrycrosbyblog.com/google/12-google-search-tips/

Off-SiteSocial Media Optimization

  • Create/optimize Facebook, Twitter, YouTube, Flickr, Linkedin and selfgrowth.com

Content Strategy:
“Think like a publisher, not a marketer.” – David Meerman Scott, DavidMeermanScott.com

  • Create content strategy for blog and social sites
  1. Create an outline of need unique content
  2. Find the top industry blogs
  3. Syndicate all top relevant blogs into Google Reader via RSS feed
  4. Share relevant and trusted content
  5. Locate high authority industry blogs that allow back linking in comments

Conversation/engagement Strategy

  • The importance of conversations
  • How search has changed
  • Carie Lewis, director of emerging media at The Humane Society of the United States. “We message our cause supporters individually, and respond to (almost) every message that comes into us via social media. It takes a lot of time, but this individual engagement is what has made us successful.”

Cause/Campaign/contests

  • http://www.facebook.com/causes
  • Themes should not be complex. A simple mission with a powerful message can take a campaign far. People will not get involved if they don’t understand how or why they should. Without a clear vision, it is difficult to encourage an audience to participate.

Distribution Strategy:

  • Create infrastructure to strategically distribute content

Strategic Alliances

http://terrycrosbyblog.com/social-media-resources-tools/
http://www.bethkanter.org/